Hostel-like hotels from Hilton

Hotel chain mulling stripped down, affordable lodging for young people that have dumped conventional resorts for on-line options that were similar and Airbnb

Staying at the Hilton has, arguably lost a bit of its own cache. The 97-year old business last year sold the main New York Waldorf Astoria to the Chinese for $2bn, and is currently contemplating starting a fresh chain of budget "hostel-like" resorts advertised at millennials. Pets, debts and cigarette: how their pay checks are spent by millennials Read It comes as international hotel chains scramble to attract younger customers, a number of whom have dumped conventional resorts for Airbnb as well as other lodging services that are on-line. Hilton's competition Marriott has teamed up with Ikea to start Moxy Hotel, a budget chain offering young folks "modern fashionable layout, approachable service, and, above all, a reasonable cost." The primary US Moxy, which started in Europe will open in downtown New Orleans before expanding to Chicago, San Francisco, Seattle, The Big Apple, and Nashville. Hilton, which is the world's biggest hotel company, has long been away from its highend origins towards the more affordable mass . that is market In January, the firm, which manages Homewood Suites, Hampton Inn, and the budget chains Hilton Garden Inn, found more budget chain Tru. The rooms will cost $90 to $100 a night, a box spring bed, but guests should not anticipate. "You go in lots of the contest and it is like Russian roulette," Nassetta said when he found the Tru chain. "There is actually nobody doing it well only at that price point."